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Search: person:"Carla, Ruiz Mafé"
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Consumer behaviour
17
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26
Spanish
5
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Ruiz Mafe, Carla
30
Sanz Blas, Silvia
19
Bigné Alcañiz, J. Enrique
13
Badenes-Rocha, Alberto
3
Currás-Pérez, Rafael
3
Aldás Manzano, Joaquín
2
Andreu, Luisa
2
Chatzipanagiotou, Kalliopi
2
Cuenca, Antonio
2
Hernández Ortega, Blanca
2
Pérez-Cabañero, Carmen
2
Tronch, Jose
2
Aldas-Manzano, Joaquin
1
Aldas-Manzano, Joaquín
1
Aldás-Manzano, Joaquín
1
Andreu-Simó, Luisa
1
Ballester, Estefania
1
Brethouwer, Meike
1
Curras-Perez, Rafael
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Currás-Péréz, Rafael
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Garcia, Aitor
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Hernandez, Blanca
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Hernández-Fernández, Asunción
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Kakaria, Shobhit
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Lassala Navarre, Carlos
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Lassala-Navarré, Carlos
1
Martí-Parreño, Jose
1
Pérez Perez, Isabel
1
Rubio Benito, Natalia
1
Ruiz-Mefe, Carla
1
Simonetti, Aline
1
Tavera-Mesías, Juan Fernando
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Journal of business research : JBR
4
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
3
Journal of air transport management
3
Cuadernos de economía y dirección de la empresa : CEDE
2
International journal of internet marketing and advertising : IJIMA
2
Service business
2
The service industries journal
2
Business research quarterly : BRQ
1
Direct marketing : an international journal
1
Global business perspectives
1
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of electronic business
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of destination marketing & management
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Journal of marketing communications
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Journal of service management
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
31
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1
Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Service business
17
(
2023
)
1
,
pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
Saved in:
2
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
3
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
4
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
5
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
6
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
7
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
8
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
9
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
10
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
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