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5
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5
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3
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Advertising
2
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2
Hispanics
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Chapa, Sindy
7
Becerra, Enrique P.
1
Bravo, Olivia Stacie-Ann Cleopatra
1
Bui, M̃y
1
Cortes, Angelica C.
1
Dania, Akash
1
Hernandez, Monica D.
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Kemp, Elyria
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Kemp, Eyria
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Kopp,. Steven W.
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Korzenny, Felipe
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
7
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1
Testing the effects of moral intensity news frames on consumer boycott intention
Bravo, Olivia Stacie-Ann Cleopatra
;
Chapa, Sindy
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10014519726
Saved in:
2
Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy
;
Korzenny, Felipe
;
Rodriguez-Mori, Howard
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
Saved in:
3
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
4
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
5
The role of advertising in consumer emotion management
Kemp, Eyria
;
Bui, M̃y
;
Chapa, Sindy
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
Saved in:
6
Approaching the Asian Elephant : understanding business-to-business relationships in India
Cortes, Angelica C.
;
Chapa, Sindy
;
Dania, Akash
- In:
International business and economics research journal
10
(
2011
)
4
,
pp. 73-82
Persistent link: https://www.econbiz.de/10009312708
Saved in:
7
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
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