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Search: person:"Goodstein, Ronald C."
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Consumer behaviour
9
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9
Einzelhandel
4
Retail trade
4
Brand extension
3
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3
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2
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2
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Goodstein, Ronald Charles
12
Milberg, Sandra J.
5
Epstein, Leonardo D.
4
Grewal, Dhruv
3
Sinn, Francisca
3
Cuneo, Andres
2
Puccinelli, Nancy M.
2
Bodapati, Anand V.
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Brandon, Renee
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Brumbaugh, Anne M.
1
Choi, Seung-chan
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Dimofte, Claudiu V.
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Flores, Arturo A.
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1
Ho, Henry
1
Inostroza-Quezada, Ignacio E.
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Kopalle, Praveen K.
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Kushwaha, Tarun
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Miyazaki, Anthony D.
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Price, Robert
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Raghubir, Priya
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Roggeveen, Anne L.
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Silva, Monica
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Suri, Rajneesh
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Journal of retailing
4
Journal of business research : JBR
2
Entrepreneurship and economic growth in the American economy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
12
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1
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12
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1
Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
2
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
4
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
5
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.
;
Goodstein, Ronald Charles
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Saved in:
6
Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
Saved in:
7
The accuracy of scanned prices
Hardesty, David M.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 291-300
Persistent link: https://www.econbiz.de/10010402287
Saved in:
8
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
9
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
Saved in:
10
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
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