Improving th effect of guarantees : the role of a retailer's reputation
Anne L. Roggeveen; Ronald C. Goodstein; Dhruv Grewal
| Year of publication: |
2014
|
|---|---|
| Authors: | Roggeveen, Anne L. ; Goodstein, Ronald Charles ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 1, p. 27-39
|
| Subject: | Guarantees | Retailer reputation | Congruity | Firmenimage | Corporate reputation | Reputation | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Garantie | Warranty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359954