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Gunasti, Kunter
17
Ozcan, Timucin
5
Ross, William T.
5
Chen, Haipeng
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Kara, Selcan
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Devezer, Berna
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Marketing letters : a journal of research in marketing
4
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3
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ECONIS (ZBW)
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1
The conflict between partnership and fairness in the decision of whom to help
Palmeira, Mauricio
;
Gunasti, Kunter
- In:
Journal of business ethics : JBE
183
(
2023
)
4
,
pp. 1173-1188
Persistent link: https://www.econbiz.de/10014286496
Saved in:
2
How reaching numerical roundness on subgoals affects the completion of superordinate goals
Ozcan, Timucin
;
Hair, Michael
;
Gunasti, Kunter
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550955
Saved in:
3
Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter
;
Chen, Haipeng
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
Saved in:
4
The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter
;
Ozcan, Timucin
;
Howlett, Elizabeth
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434878
Saved in:
5
Cumulative impact neglect in processing sequential changes
Gunasti, Kunter
;
Chen, Haipeng
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 133-142
Persistent link: https://www.econbiz.de/10014289752
Saved in:
6
Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
Wang, Lei
;
Gunasti, Kunter
;
Shankar, Ramesh
;
Pancras, Joseph
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1987-2011
Persistent link: https://www.econbiz.de/10012404015
Saved in:
7
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
8
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10012059971
Saved in:
9
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
10
Is a $ 200 Nordstrom gift card worth more or less than a $ 200 gap gift card? : the asymmetric valuations of luxury gift cards
Gunasti, Kunter
;
Baskin, Ernest
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 380-392
Persistent link: https://www.econbiz.de/10011958218
Saved in:
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