//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Hoyer, Wayne D."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
6
Relationship marketing
6
Brand image
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenimage
4
Deutschland
3
Dienstleistungsqualität
3
Einzelhandel
3
Germany
3
New product development
3
Produktentwicklung
3
Retail trade
3
Service quality
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand management
2
Cause-Related Marketing
2
Cause-related marketing
2
Emotion
2
Firm performance
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Preismanagement
2
Pricing strategy
2
Psychology of advertising
2
USA
2
United States
2
Unternehmenserfolg
2
Werbepsychologie
2
1986
1
AI and robots
1
Abteilung
1
Advertising effects
1
Aesthetics
1
Altruism
1
Altruismus
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
28
Aufsatz im Buch
10
Book section
10
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Collection of articles of several authors
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Collection of articles written by one author
1
Conference proceedings
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
English
28
Author
All
Hoyer, Wayne D.
28
Krohmer, Harley
5
Koschate-Fischer, Nicole
4
Nyffenegger, Bettina
3
Burton, Jennifer L.
2
Ehrensperger, Elena
2
Ernst, Holger
2
Greenberg, Daria
2
Homburg, Christian
2
Krafft, Manfred
2
Malär, Lucia
2
McAlister, Leigh
2
Stokburger-Sauer, Nicola E.
2
Zhang, Z. John
2
Albers, Sönke
1
Albrecht, Carmen-Maria
1
Backhaus, Klaus
1
Bharadwaj, Neeraj
1
Bornemann, Torsten
1
Chandy, Rajesh K.
1
Cobb, Cathy J.
1
Cornelißen, Markus
1
Cramer, Johannes
1
Deshpandé, Rohit
1
Dietz, Beatrix
1
Donthu, Naveen
1
Dorotic, Matilda
1
Eisenbeiß, Maik
1
Engling, Jan
1
Hattula, Stefan
1
Hogreve, Jens
1
Huber, Isabel V.
1
Inman, J. Jeffrey
1
Kraume, Karsten
1
Krieger, Katrin
1
Kroschke, Mirja
1
Kübler, Raoul
1
Langmaack, Michael
1
Malaer, Lucia
1
Nagel, Felix
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
7
Journal of marketing
4
Journal of retailing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of service research : JSR
2
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of service management
1
Marketing : ZFP ; journal of research and management
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
2
The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
Suher, Jacob
;
Hoyer, Wayne D.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
Saved in:
3
International research collaboration : why I love Germany
Hoyer, Wayne D.
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012389096
Saved in:
4
The role of brand prominence and extravagance of product design in luxury brand building : what drives consumers' preferences for loud versus quiet luxury?
Greenberg, Daria
;
Ehrensperger, Elena
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012298773
Saved in:
5
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
6
The impact of value-related crises on price and product-performance elasticities
Kübler, Raoul
;
Langmaack, Michael
;
Albers, Sönke
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 776-794
Persistent link: https://www.econbiz.de/10012293335
Saved in:
7
Do life events always lead to change in purchase? : the mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
Koschate-Fischer, Nicole
;
Hoyer, Wayne D.
;
Sauer, Nicola E.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 516-536
Persistent link: https://www.econbiz.de/10011879705
Saved in:
8
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
Saved in:
9
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
10
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->