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Krafft, Manfred
47
Albers, Sönke
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Verhoef, Peter C.
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Kramer, Victoria
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Journal of business economics : JBE
5
Journal of retailing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Die Betriebswirtschaft : DBW
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Industrial marketing management : the international journal for industrial and high-tech firms
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
47
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1
When and how information and communication technology orientation affects salespeople's role stress : the interplay of salesperson characteristics and environmental complexity
Kramer, Victoria
;
Krafft, Manfred
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 659-682
Persistent link: https://www.econbiz.de/10014225994
Saved in:
2
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
3
The future of physical stores : creating reasons for customers to visit
Breugelmans, Els
;
Altenburg, Lina
;
Lehmkuhle, Felix
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014465645
Saved in:
4
Bleiben oder Gehen? : Fluktuation von Direktvertriebspartnern in Europa
Gerke, Michael
;
Krafft, Manfred
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
1
,
pp. 51-56
Persistent link: https://www.econbiz.de/10013165930
Saved in:
5
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
6
Kunden im Lösungsgeschäft : welche Rolle spielen sie und was macht Lösungen für Kunden effektiver?
Kramer, Victoria
;
Krafft, Manfred
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
3
,
pp. 14-20
Persistent link: https://www.econbiz.de/10013194039
Saved in:
7
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
8
Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Krafft, Manfred
;
Sajtos, Laszlo
;
Haenlein, Michael
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012299801
Saved in:
9
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
10
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
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