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Mao, Wen
15
Zaleski, Peter A.
3
Mao, Chih-Wen
2
Oppewal, Harmen
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Wu, Wen-chieh Jack
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Czarnecka, Barbara
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
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1
Australasian marketing journal
1
Economic theory : official journal of the Society for the Advancement of Economic Theory
1
International tax and public finance
1
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1
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1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
1
Public finance review : PFR
1
Review of industrial organization : RIO
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The Japanese economic review : the journal of the Japanese Economic Association
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The empirical economics letters : a monthly international journal of economics
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ECONIS (ZBW)
17
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1
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17
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1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
3
The ends against the middle : the case of municipal golf
Li, Xiaoxiao
;
Mao, Wen
;
Zaleski, Peter A.
;
Kenny, Catherine
- In:
Public finance review : PFR
51
(
2023
)
3
,
pp. 339-367
Persistent link: https://www.econbiz.de/10014294004
Saved in:
4
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
5
Profits and corporate philanthropy : an economic rationale for dual mission firms
Mao, Wen
;
Pearce, John A.
;
Wasson, Renya Reed
- In:
Managerial and decision economics : MDE ; the …
36
(
2015
)
7
,
pp. 439-455
Persistent link: https://www.econbiz.de/10011437139
Saved in:
6
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen
;
Oppewal, Harmen
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
Saved in:
7
Does the government-mandated adoption of international financial reporting standards reduce income tax revenue?
Mao, Chih-Wen
;
Wu, Wen-chieh Jack
- In:
International tax and public finance
26
(
2019
)
1
,
pp. 145-166
Persistent link: https://www.econbiz.de/10012230997
Saved in:
8
Did I choose the right university? : how post-purchase information affects cognitive dissonance, satisfaction and perceived service quality
Mao, Wen
;
Oppewal, Harmen
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10003940458
Saved in:
9
Specialists as risk managers : the competition between intermediated and non-intermediated markets
Mao, Wen
;
Pagano, Michael S.
- In:
Journal of banking & finance
35
(
2011
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10009244441
Saved in:
10
The effect of leasing versus buying on entry deterrence
Mao, Wen
;
Zaleski, Peter A.
- In:
Managerial and decision economics : MDE ; the …
32
(
2011
)
5
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009268867
Saved in:
1
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