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Search: person:"Sharma, Yukti"
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Sharma, Yukti
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Singh, Ramendra
4
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ECONIS (ZBW)
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1
Customer development-product development dilemmas in startup firms : a qualitative investigation into founder's involvement
Eesley, Dale T.
;
Sharma, Yukti
;
Singh, Ramendra
; …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 455-476
Persistent link: https://www.econbiz.de/10014506494
Saved in:
2
Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
Sharma, Yukti
;
Jaikumar, Saravana
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10013535991
Saved in:
3
Mapping the effect of healthy and unhealthy food and beverages marketing : two decades of bibliometric analysis
Sharma, Yukti
;
Silal, Prakrit
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 149-184
Persistent link: https://www.econbiz.de/10013502469
Saved in:
4
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
5
Consuming beyond means : debt trap of conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Sharma, Yukti
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10012515121
Saved in:
6
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
7
Uncertainty and affluent teenagers' luxury buying-decision : the role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012431159
Saved in:
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