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Search: person:"Vikas Mittal"
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Consumer behaviour
15
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15
Customer satisfaction
11
Kundenzufriedenheit
11
Beziehungsmarketing
10
Relationship marketing
10
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8
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8
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6
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5
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customer satisfaction
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Article
53
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Article in journal
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53
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English
51
German
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Mittal, Vikas
53
Winterich, Karen Page
10
Sridhar, Shrihari
7
Han, Kyuhong
6
Zhang, Yinlong
5
Jung, Jihye
4
Blut, Markus
3
Chen, Yixing
3
Frennea, Carly
3
Govind, Rahul
3
Groening, Christopher
3
Morales, Andrea C.
3
Murshed, Feisal
3
Chatterjee, Rabikar
2
Frennea, Carly M.
2
Gao, Huachao
2
Garg, Nitika
2
Lee, Ju-Yeon
2
Ross, William T.
2
Sarkees, Matthew
2
Shang, Jennifer
2
Walsh, Michael F.
2
Zhang, Yan
2
Zyung, Jinyong
2
Adam, Hajo
1
Aksoy, Lerzan
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Aloysius, John
1
Aquino, Karl
1
Beitelspacher, Lauren Skinner
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Berger, Jonah
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Best, Roger J.
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Bosukonda, Narendra
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Brock, Christian
1
Brown, Lawrence H.
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Buoye, Alexander
1
Chandon, Pierre
1
Chandy, Rajesh K.
1
Chowdhry, Nivriti
1
Chowdhry, Nivritiv
1
Colicev, Anatoli
1
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Journal of marketing research
11
Journal of marketing
7
Journal of service research : JSR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of public policy & marketing
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
53
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53
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin
;
Danaher, Peter J.
;
Mittal, Vikas
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
Saved in:
3
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
4
Treatment effect heterogeneity in randomized field experiments : a methodological comparison and public policy implications
Chen, Yixing
;
Sridhar, Shrihari
;
Mittal, Vikas
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 457-462
Persistent link: https://www.econbiz.de/10012660190
Saved in:
5
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
6
Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep
;
Meyer, Robert J.
;
Mittal, Vikas
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
Saved in:
7
Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas
;
Han, Kyuhong
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
Saved in:
8
Investigating the academic performance and disciplinary consequences of school district internet access spending
Chen, Yixing
;
Mittal, Vikas
;
Sridhar, Shrihari
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 141-162
Persistent link: https://www.econbiz.de/10012426508
Saved in:
9
To cut costs, know your customer
Mittal, Vikas
;
Sridhar, Shrihari
;
Best, Roger J.
- In:
MIT sloan management review
62
(
2021
)
2
,
pp. 12-13
Persistent link: https://www.econbiz.de/10012503964
Saved in:
10
Political identity and preference for supplemental educational programs
Jung, Jihye
;
Mittal, Vikas
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012521453
Saved in:
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