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Consumer behaviour
5
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India
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Indian consumers
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chocolate consumption
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emerging markets
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Golden Tree chocolate
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adult consumers
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branded choice
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cluster analysis
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consumer attitudes
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Article in journal
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Chawla, Deepak
4
Sondhi, Neena
4
Adarkwa, Fosu
1
Ahenkora, Kwaku
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Global business review
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Expert journal of business and management
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International journal of Indian culture and business management
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Journal of food products marketing
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ECONIS (ZBW)
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1
Local consumers' purchase intention toward Ghanaian chocolate brand
Ahenkora, Kwaku
;
Adarkwa, Fosu
- In:
Expert journal of business and management
6
(
2018
)
2
,
pp. 101-109
Persistent link: https://www.econbiz.de/10011914411
Saved in:
2
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
3
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
4
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Saved in:
5
Attitude and consumption patterns of the Indian chocolate consumer : an exploratory study
Chawla, Deepak
;
Sondhi, Neena
- In:
Global business review
17
(
2016
)
6
,
pp. 1412-1426
Persistent link: https://www.econbiz.de/10011665187
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