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Search: subject:"brand competition"
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Brand
14
Markenartikel
14
Brand management
13
Competition
13
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13
Wettbewerb
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand competition
8
Handelsmarke
6
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6
brand competition
6
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5
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5
Retail trade
5
Theorie
5
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5
Food retailing
3
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3
Lebensmitteleinzelhandel
3
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3
Marketingmanagement
3
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2
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Article in journal
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Chang, Hung-hao
2
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1
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1
Arce-Urriza, Marta
1
Benavente H., José Miguel
1
Breton, Michèle
1
Butt, Moeen Naseer
1
Cao, Jiyun
1
Cebollada, Javier
1
Cuneo, Andres
1
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1
Fischer, Marc
1
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1
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1
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1
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1
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1
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1
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1
Ju, Heng
1
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1
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1
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European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Transportation research / E : an international journal
2
Agribusiness : an international journal
1
Electronic commerce research
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of economics
1
Journal of health economics
1
Journal of international marketing
1
Journal of management information systems : JMIS
1
Journal of revenue and pricing management
1
Manufacturing & service operations management : M & SOM
1
Mathematical social sciences
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
The journal of brand management : an international journal
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ECONIS (ZBW)
22
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1
The market-based assets theory of
brand
competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Optimization of dynamic product offerings on online marketplaces : a network theory perspective
Zuo, Meihua
;
Angelopoulos, Spyros
;
Ou, Carol Xiaojuan
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1328-1357
Persistent link: https://www.econbiz.de/10014582599
Saved in:
3
The bright side of outside market entry with manufacturer encroachment
Kittaka, Yuta
;
Pan, Cong
- In:
Transportation research / E : an international journal
180
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014461314
Saved in:
4
Consumer self-design and
brand
competition
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2420-2437
Persistent link: https://www.econbiz.de/10014328689
Saved in:
5
C2M strategies on an e-commerce platform under
brand
competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
6
Mitigating the negative effect of intrabrand clustering : the role of interbrand clustering and firm size
Butt, Moeen Naseer
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10013493081
Saved in:
7
The association between food outlet accessibility and market competition to household food expenditures : empirical evidence from the convenience store industry in Taiwan
Chang, Hung-hao
;
Lee, Brian
- In:
Agribusiness : an international journal
38
(
2022
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10012816692
Saved in:
8
Managing
brand
competition
with consumer fairness concern via manufacturer incentive
Yu, Niu
;
Wang, Shumei
;
Liu, Zhixin
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
Saved in:
9
Intra-
brand
competition
in a differentiated oligopoly
Breton, Michèle
;
Sbragia, Lucia
- In:
Journal of economics
132
(
2021
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10012419409
Saved in:
10
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
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