Managing brand competition with consumer fairness concern via manufacturer incentive
Year of publication: |
2022
|
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Authors: | Yu, Niu ; Wang, Shumei ; Liu, Zhixin |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 300.2022, 2 (16.7.), p. 661-675
|
Subject: | Brand competition | Fairness concern | Incentive | Pricing | Supply chain | Markenartikel | Brand | Lieferkette | Markenführung | Brand management | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Wettbewerb | Competition |
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