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~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Magazin"
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Search: subject_exact:"Werbewirtschaft"
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Werbewirtschaft
219
Advertising industry
213
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33
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31
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26
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26
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25
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2
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A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Handbuch der Marktforschung
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Europäische Hochschulschriften / 5
3
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3
The Sage handbook of advertising
3
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2
Event-Marketing : Trends und Entwicklungen
2
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2
Handbook of social media management : value chain and business models in changing media markets
2
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2
Theoretical and empirical perspectives in critical marketing studies
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2
2006 Business & Economics Society International Conference ; Vol. 1
1
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1
Advertising in a multimedia age
1
Advertising, promotion, and new media
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
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Challenges in an age of dis-engagement
1
Chris Argyris : critical evaluations in business and management
1
Consumer culture in Latin America
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die fünfte Gewalt : Lobbyismus in Deutschland
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ECONIS (ZBW)
216
USB Cologne (EcoSocSci)
3
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71
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
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72
Werbung : unterschätzen sie ihre Mitmenschen nicht ; Kundenzufriedenheit aus Sicht einer Werbeagentur
Loechle, Patrick
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 151-160)
.
2012
Persistent link: https://www.econbiz.de/10009697132
Saved in:
73
Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar
;
Axelsson, Ann-Sofie
;
Sjöblom, Gustav
- In:
How entrepreneurs do what they do : case studies in …
,
(pp. 105-118)
.
2012
Persistent link: https://www.econbiz.de/10009733106
Saved in:
74
Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu
;
Mizuno, Makoto
;
Bith-Hong, Ling
- In:
Handbook of research on international advertising
,
(pp. 497-517)
.
2012
Persistent link: https://www.econbiz.de/10009514350
Saved in:
75
The advertising industry in Latin America : a contemporary overview
Sinclair, John
- In:
Consumer culture in Latin America
,
(pp. 35-50)
.
2012
Persistent link: https://www.econbiz.de/10009677963
Saved in:
76
Issues in online advertising and competition policy : a two-sided market perspective
Calvano, Emilio
- In:
Recent advances in the analysis of competition policy …
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10014567402
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77
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
Saved in:
78
Kreative Exzellenz- und Dienstleistungsproduktivität : Gestaltungsansätze für das innovationsorientierte Management integrierter Kommunikationsagenturen
Averdung, Axel
;
Teichert, Thorsten
-
2011
Persistent link: https://www.econbiz.de/10009230446
Saved in:
79
The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
80
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
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