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~type_genre:"Aufsatz im Buch"
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Balakrishnan, Melodena Stephens
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Khan, Zeenath
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East meets West
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Managing in uncertain times
5
Branded spaces : experience enactments and entanglements
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Handbook of contemporary research on emerging markets
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The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice
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Touring consumption
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ECONIS (ZBW)
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IB research opportunities in the Middle East and North Africa
Balakrishnan, Melodena Stephens
- In:
The New Frontiers of International Business : …
,
(pp. 137-162)
.
2022
Persistent link: https://www.econbiz.de/10013362777
Saved in:
2
Managing at the edge of chaos : Middle East North Africa - perspectives for international management
Balakrishnan, Melodena Stephens
- In:
Handbook of contemporary research on emerging markets
,
(pp. 317-354)
.
2016
Persistent link: https://www.econbiz.de/10011459754
Saved in:
3
Revitalizing forgotten place brands through touring consumption : the case of tle old London Underground Company
Balakrishnan, Melodena Stephens
- In:
Touring consumption
,
(pp. 21-55)
.
2015
Persistent link: https://www.econbiz.de/10011291325
Saved in:
4
The 4D model of place brand management
Balakrishnan, Melodena Stephens
;
Kerr, Greg
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 31-42)
.
2013
Persistent link: https://www.econbiz.de/10010127222
Saved in:
5
ARMEX PJSC : carving a competitive advantage in the global logistics and express transportation service industry
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456302
Saved in:
6
General Electric : how GE worked to transform oncology healthcare in KSA
Balakrishnan, Melodena Stephens
;
Moonesar, Immanuel Azaad
-
2013
Persistent link: https://www.econbiz.de/10011456385
Saved in:
7
Lammtara pictures : creativity a cultural entertainment organization - the way forwards
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456388
Saved in:
8
American Group : KFC in Mecca (or Makkah)
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456395
Saved in:
9
Pepsico Amea : the role of packaging in brand activation
Balakrishnan, Melodena Stephens
;
Michael, Ian
-
2013
Persistent link: https://www.econbiz.de/10011456396
Saved in:
10
GEA Group Aktiengesellschaft : doing business in the Middle East
Michael, Ian
;
Balakrishnan, Melodena Stephens
;
Khan, Zeenath
-
2013
Persistent link: https://www.econbiz.de/10011456403
Saved in:
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