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~type_genre:"Aufsatz im Buch"
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Search: subject:"Werbepsychologie"
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Subject
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Economic psychology
207
Wirtschaftspsychologie
207
Werbepsychologie
154
Psychology of advertising
153
Theorie
108
Theory
108
Consumer behaviour
56
Konsumentenverhalten
56
Behavioral economics
47
Verhaltensökonomik
47
Advertising effects
41
Werbewirkung
41
Deutschland
38
Germany
38
Psychologie
37
Psychology
36
Advertising
29
Werbung
29
Brand management
24
Markenführung
24
Satisfaction
24
Zufriedenheit
24
Economics
22
Wirtschaftswissenschaft
22
Philosophy of economics
18
Wirtschaftsphilosophie
18
Emotion
17
USA
15
United States
15
Personality psychology
14
Persönlichkeitspsychologie
14
Welt
13
World
13
Arbeitspsychologie
12
Organizational psychology
12
Market research
10
Marktforschung
10
Brand image
9
Internet marketing
9
Markenimage
9
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Online availability
All
Undetermined
13
Type of publication
All
Article
361
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
995
Aufsatz in Zeitschrift
995
Book section
361
Graue Literatur
296
Non-commercial literature
296
Working Paper
203
Arbeitspapier
200
Collection of articles of several authors
198
Hochschulschrift
198
Sammelwerk
198
Thesis
148
Aufsatzsammlung
122
Bibliografie enthalten
103
Bibliography included
103
Lehrbuch
79
Konferenzschrift
64
Textbook
61
Conference proceedings
44
Collection of articles written by one author
28
Sammlung
28
Rezension
22
Ratgeber
20
Reprint
20
Guidebook
16
Case study
14
Dissertation u.a. Prüfungsschriften
14
Fallstudie
14
Handbook
12
Handbuch
12
Systematic review
11
Übersichtsarbeit
11
Conference paper
7
Einführung
7
Konferenzbeitrag
7
Festschrift
6
Mehrbändiges Werk
6
Multi-volume publication
6
Fallstudiensammlung
5
Glossar enthalten
5
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Language
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English
222
German
133
French
4
Italian
2
Author
All
Frey, Bruno S.
9
Esch, Franz-Rudolf
6
Pelsmacker, Patrick de
5
Stutzer, Alois
5
Diehl, Sandra
3
Fischer, Alexander
3
Frey, Dieter
3
Grunert, Klaus G.
3
Günther, Ullrich
3
Loewenstein, George F.
3
Moser, Klaus
3
Rosenstiel, Lutz von
3
Terlutter, Ralf
3
Vlaev, Ivo
3
Wärneryd, Karl Erik
3
Bohnsack, Ralf
2
Brandenburg, Torsten
2
Brandstätter, Hermann
2
Bögenhold, Dieter
2
Castaldo, Sandro
2
Cauberghe, Verolien
2
Dagnino, Giovanni Battista
2
De Bondt, Werner Franciscus Marcel
2
Dens, Nathalie
2
Dutt, Amitava Krishna
2
Easterlin, Richard A.
2
Gröppel-Klein, Andrea
2
Hang, Haiming
2
Jonas, Eva
2
Kanning, Uwe Peter
2
Kindleberger, Charles Poor
2
Kirchler, Erich
2
Koppl, Roger
2
Langner, Tobias
2
Lea, Stephen
2
Lehmann-Willenbrock, Nale
2
Linxweiler, Richard
2
Lucas, Richard E.
2
Mullainathan, Sendhil
2
Müller-Peters, Anke
2
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Published in...
All
The Cambridge handbook of psychology and economic behaviour
20
Happiness, economics and politics : towards a multi-disciplinary approach
15
A research agenda for economic psychology
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Selling modernity : advertising in twentieth-century Germany
7
Psychology of decision making in economics, business and finance
6
Wirtschaftspsychologie
6
Wirtschaftspsychologie : mit 21 Tabellen
6
Wirtschaftspsychologie und Organisationserfolg : Tagungsband zur 16. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Stuttgart, 11. bis 12. Februar 2011 ; ["Wirtschaftspsychologie und Organisationserfolg" - so lautete das Motto der 16. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie (GWPs), die am 11. und 12. Februar 2011 durch die FernHochschule Riedlingen ausgerichtet wurde]
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
The psychological science of money
5
Advertising in new formats and media : current research and implications for marketers
4
Essays on economic psychology
4
Finanzpsychologie
4
Handbook of research on effective advertising strategies in the social media age
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
3
Breaking new ground in theory and practice
3
Exotic preferences : behavioral economics and human motivation
3
Handbook of research on international advertising
3
Marktpsychologie
3
Neue Ansätze in Markenforschung und Markenführung
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie
3
The evolution of brands : from signals of quality to storehouses of trust
3
The role of affect in consumer behavior : emerging theories and applications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Work, organizational, and business psychology : an introductory textbook
3
Clusters, networks, and innovation
2
Cognition, rationality, and institutions
2
Coopetition strategy : theory, experiments and cases
2
Cutting edge international research
2
Economics and psychology : a promising new cross-disciplinary field
2
Economizing mind, 1870-2015 : when economics and psychology met ... or didn't
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Ethics and Accountable Governance in Africa's Public Sector, Volume II : Mapping a Path for the Future
2
Evolutionary psychology in the business sciences
2
Gender, culture, and consumer behavior
2
Handbook on brand and experience management
2
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Source
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ECONIS (ZBW)
361
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41
Blue-washing the green halo : how colors color ethical judgments
Sundar, Aparna
;
Kellaris, James J.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 63-74)
.
2016
Persistent link: https://www.econbiz.de/10011593188
Saved in:
42
Economics and psychology : why the great divide?
Goodwin, Craufurd D. W.
- In:
Economizing mind, 1870-2015 : when economics and …
,
(pp. 71-169)
.
2016
Persistent link: https://www.econbiz.de/10011593434
Saved in:
43
Behaviorism and control in the history of economics and psychology
Edwards, José
- In:
Economizing mind, 1870-2015 : when economics and …
,
(pp. 170-197)
.
2016
Persistent link: https://www.econbiz.de/10011593451
Saved in:
44
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
45
Subliminal advertising and its ethical dimensions in the social media age
Elci, Meral
;
Sert, Arzu
- In:
Handbook of research on effective advertising …
,
(pp. 368-387)
.
2015
Persistent link: https://www.econbiz.de/10011283739
Saved in:
46
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
47
A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
Saved in:
48
Entwicklung einer positiven Community Kultur
Kissel, Dorothea
;
Ohly, Sandra
- In:
Innovieren im demografischen Wandel : Methoden und …
,
(pp. 142-169)
.
2015
Persistent link: https://www.econbiz.de/10011438570
Saved in:
49
Framing as a strategic persuasive message tactic
Kim, Kenneth E.
- In:
The Routledge handbook of strategic communication
,
(pp. 285-302)
.
2015
Persistent link: https://www.econbiz.de/10010468320
Saved in:
50
Devenir bourgeois ou rester prolétaire? : une comparaison des stratégies publicitaires de deux grands magasins de vente à crédit parisiens à la belle époque : les grands magasins D...
Albert, Anaïs
- In:
Consommateurs & consommation : XVIIe-XXIe siècle : …
,
(pp. 195-220)
.
2015
Persistent link: https://www.econbiz.de/10011495898
Saved in:
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