Framing as a strategic persuasive message tactic
Kenneth E. Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Kenneth E. |
| Published in: |
The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 285-302
|
| Subject: | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | Werbung | Advertising | Spieltheorie | Game theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468320