//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate brand"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand architecture
65
Markenarchitektur
65
Brand management
31
Markenführung
31
Corporate reputation
18
Firmenimage
18
Corporate Social Responsibility
8
Corporate social responsibility
8
Brand image
7
Markenimage
7
Consumer behaviour
6
Konsumentenverhalten
6
Marketing
6
Marketing management
6
Marketingmanagement
6
Corporate culture
5
Deutschland
5
Germany
5
Unternehmenskultur
5
Brand
4
Markenartikel
4
Public relations
4
Öffentlichkeitsarbeit
4
Brand extension
3
Digitalisierung
3
Digitization
3
Großbritannien
3
Markentransfer
3
United Kingdom
3
1918-1939
2
B-to-B-Marketing
2
Business-to-business marketing
2
Cultural heritage
2
Denmark
2
Dänemark
2
Einzelhandel
2
HR marketing
2
India
2
Indien
2
Internal branding
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
65
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
325
Aufsatz in Zeitschrift
325
Book section
65
Case study
33
Fallstudie
33
Hochschulschrift
24
Graue Literatur
17
Non-commercial literature
17
Thesis
16
Collection of articles of several authors
15
Sammelwerk
15
Arbeitspapier
13
Working Paper
13
Aufsatzsammlung
11
research-article
7
Conference paper
3
Konferenzbeitrag
3
Reprint
2
Article
1
Congress Report
1
Festschrift
1
Lehrbuch
1
Systematic review
1
Textbook
1
case-report
1
review-article
1
viewpoint
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
52
German
13
Author
All
Balmer, John M. T.
7
Cuomo, Maria Teresa
3
Genovino, Cinzia
3
Hatch, Mary Jo
3
Tortora, Debora
3
Brexendorf, Tim Oliver
2
Heller, Michael
2
Kernstock, Joachim
2
Melewar, T. C.
2
Schultz, Majken
2
Achi, Awele
1
Achi, Francis Chukwuedo
1
Adams, Nicholas
1
Adams, Nick
1
Adeola, Ogechi
1
Aktan, Ercan
1
Andreis, Federico de
1
Askegaard, Søren
1
Bargenda, Angela
1
Barraclough, Robin
1
Baumgarth, Carsten
1
Baumgartner, Jana
1
Beccanulli, Angela
1
Bielzer, Louise
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Braig, Bridgette M.
1
Broderick, Anne
1
Brunninge, Olof
1
Burghausen, Mario
1
Caprino, Rosa Maria
1
Chang, Wei-lun
1
Dennis, Charles
1
Deuringer, Christian
1
Einwiller, Sabine
1
Eisingerich, Andreas
1
Esch, Thorsten
1
Fiedler, Lars
1
Fischer, Thomas A.
1
Fisher-Buttinger, Claudia
1
more ...
less ...
Published in...
All
Advances in corporate branding
6
Building corporate identity, image and reputation in the digital era
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Foundations of corporate heritage
3
Reputation Management
3
The Routledge companion to contemporary brand management
3
Brand management in emerging markets : theories and practice
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Sustainable Marketing Management : Grundlagen und Cases
2
The Oxford handbook of corporate reputation
2
Trademarks, brands, and competitiveness
2
Africapitalism : rethinking the role of business in Africa
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Branded spaces : experience enactments and entanglements
1
Business architecture management : architecting the business for consistency and alignment
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Contemporary thoughts on corporate branding and corporate identity management
1
Employer branding for competitive advantage : models and implementation strategies
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of marketing and finance
1
Handbook of research on effective advertising strategies in the social media age
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Marketing theory and applications ; 2012=Vol. 23
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate branding in logistics$the state of the art and further trends
Mayor-Vitoria, Fernando
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 104-120)
.
2024
Persistent link: https://www.econbiz.de/10014536312
Saved in:
2
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
Saved in:
3
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
4
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
5
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
6
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
7
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
8
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
9
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
Saved in:
10
Climate change, environmental auditing, and corporate/brand strategy
Cuomo, Maria Teresa
;
Caprino, Rosa Maria
;
Genovino, Cinzia
- In:
Sustainable branding : ethical, social, and …
,
(pp. 115-127)
.
2021
Persistent link: https://www.econbiz.de/10012546409
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->