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~type_genre:"Aufsatz im Buch"
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Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
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2
When the diffusion of innovation is a cultural evolution
Bécheur, Amina
;
Atik, Deniz
- In:
Marketing management : a cultural perspective
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009508081
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3
Sensing brands, branding scents : on perfume creation in the fragrance industry
Kubartz, Bodo
- In:
Brands and branding geographies
,
(pp. 125-149)
.
2011
Persistent link: https://www.econbiz.de/10009296595
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4
Handel mit Herz und Verstand : internationale Markenführung der Douglas-Parfümerien
Aufterbeck, Heike
;
Rotermund, Michael
;
Eckmann, Claus
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 201-216)
.
2009
Persistent link: https://www.econbiz.de/10003786537
Saved in:
5
The emotional nexus between products and organizations : the case of perfume
Lampel, Joseph
;
Mustafa, Nermeen
- In:
Creativity and the contemporary economy Niina Koivunen …
,
(pp. 83-108)
.
2009
Persistent link: https://www.econbiz.de/10003916464
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