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~type_genre:"Aufsatz in Zeitschrift"
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Marketing
5
Marketing theory
5
Marketingtheorie
5
Marketing management
3
Marketingmanagement
3
Philip Kotler
3
Bibliometrics
2
Bibliometrie
2
International marketing
2
Internationales Marketing
2
1960-1983
1
A general theory of marketing
1
AI mediated consumption
1
Advertising
1
Advertising effects
1
Autobiography
1
Avatar
1
Betriebliche Budgetierung
1
Broadening of marketing
1
Business cycle
1
Business network
1
Company characteristics
1
Consumer behaviour
1
Consumers
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate budgeting
1
Corporate social responsibility
1
Country characteristics
1
Decision
1
Demarketing
1
Developing countries
1
Distributed marketing platforms
1
Distributed micro manufacturing
1
Distribution channel
1
Economic growth
1
Economic policy
1
Entscheidung
1
Entwicklungsländer
1
Ethics
1
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8
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Article
20
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Aufsatz in Zeitschrift
Lehrbuch
71
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57
Aufsatz im Buch
28
Book section
28
Article in journal
20
Glossar enthalten
17
Glossary included
17
Collection of articles of several authors
13
Sammelwerk
13
Case study
9
Fallstudie
9
Einführung
8
Reprint
8
Aufsatzsammlung
4
Bibliographie
4
Guidebook
4
Ratgeber
4
Collection of articles written by one author
3
Interview
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Sammlung
3
Mehrbändiges Werk
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Multi-volume publication
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1
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1
Bibliography included
1
Enzyklopädie
1
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1
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1
Handbuch
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English
18
German
1
Hungarian
1
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Kotler, Philip
20
Achrol, Ravi S.
2
Alaydrus, Abdullah
1
Ansary, Adel I. el-
1
Calder, Bobby J.
1
Caslione, John A.
1
Dholakia, Nikhilesh
1
Fahey, Liam
1
Gunther, Robert E.
1
Hollensen, Svend
1
Höhmann, Ingmar
1
Kartajaya, Hermawan
1
Korsten, Peter J.
1
Lascu, Dana-Nicoleta
1
Lazer, William
1
Malthouse, Edward C.
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Opresnik, Marc Oliver
1
Shaw, Eric H.
1
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Journal of creating value
3
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Economic impact : a quarterly review of world economics
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
MIT sloan management review
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Review of marketing research
1
The journal of business strategy
1
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ECONIS (ZBW)
20
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1
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20
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1
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
2
The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
Saved in:
3
Marketing and value creation
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
Saved in:
4
Distributed marketing networks : the fourth industrial revolution
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of business research : JBR
150
(
2022
),
pp. 515-527
Persistent link: https://www.econbiz.de/10013365751
Saved in:
5
Megamarketing in the post-pandemic era : rebalancing political and social power
Kotler, Philip
;
Kartajaya, Hermawan
;
Alaydrus, Abdullah
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 194-200
Persistent link: https://www.econbiz.de/10012521250
Saved in:
6
Where does consumerism stand today?
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
2
,
pp. 144-148
Persistent link: https://www.econbiz.de/10014580557
Saved in:
7
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
8
The market for transformation : commentary
Kotler, Philip
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 407-409
Persistent link: https://www.econbiz.de/10012178386
Saved in:
9
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
10
Philip Kotler : some of my adventures in marketing
Kotler, Philip
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
Saved in:
1
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