Philip Kotler : some of my adventures in marketing
Philip Kotler
| Year of publication: |
2017
|
|---|---|
| Authors: | Kotler, Philip |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 9.2017, 2, p. 203-208
|
| Subject: | History of marketing thought | Autobiography | Philip Kotler | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-11-2016-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011724477