Megamarketing in the post-pandemic era : rebalancing political and social power
Philip Kotler, Hermawan Kartajaya, and Abdullah Alaydrus
| Year of publication: |
2021
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|---|---|
| Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Alaydrus, Abdullah |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 41.2021, 2, p. 194-200
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| Subject: | megamarketing | political power | protectionism | public affairs | social power | Macht | Power | Marktmacht | Market power | Wirtschaftspolitik | Economic policy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146721996433 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521250