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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Bodur, Muzaffer
9
Yılmaz, Çengiz
3
Alpay, Güven
2
Cavusgil, S. Tamer
2
Arikan, Esra
1
Arıkan, Laçin
1
Büyükbalci, Pinar
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Erdoğmuş, İrem Eren
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Iscioglu, Tutku Eker
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Ozsomer, Aysegul
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European journal of marketing : EJM
3
Advances in international marketing
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business economics and management
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ECONIS (ZBW)
9
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9
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9
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1
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
2
How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Alpay, Güven
;
Bodur, Muzaffer
;
Yılmaz, Çengiz
; …
- In:
Innovation: organization & management : IOM
14
(
2012
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009563619
Saved in:
3
Social alliances : business and social enterprise collaboration for social transformation
Sakarya, Sema
;
Bodur, Muzaffer
;
Yildirim-Öktem, Özlem
; …
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1710-1720
Persistent link: https://www.econbiz.de/10009683162
Saved in:
4
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
Saved in:
5
International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
6
Performance implications of institutionalization process in family-owned businesses : evidence from an emerging economy
Alpay, Güven
;
Bodur, Muzaffer
;
Yılmaz, Cengiz
; …
- In:
Journal of world business : JWB
43
(
2008
)
4
,
pp. 435-448
Persistent link: https://www.econbiz.de/10003778406
Saved in:
7
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
8
A study on the nature and intensity of problems experienced by Turkish exporting firms
Bodur, Muzaffer
-
1986
Persistent link: https://www.econbiz.de/10001089842
Saved in:
9
Export market research orientations of Turkish firms
Bodur, Muzaffer
- In:
European journal of marketing : EJM
19
(
1985
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001071457
Saved in:
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