//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Fudurić, Morana"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Einzelhandel
2
Relationship marketing
2
Retail trade
2
Social Web
2
Social web
2
Advertising
1
Algorithm
1
Algorithmus
1
Betriebliche Wertschöpfung
1
Brand
1
Brand image
1
Brand management
1
Brand preference
1
CVF
1
Competing values framework
1
Competition
1
Consumer behavior
1
Cord cutting
1
Cord shaving
1
Corporate Social Responsibility
1
Corporate guidelines
1
Corporate social responsibility
1
Customer integration
1
Customer lifetime value
1
Customer value
1
Digital platform
1
Digitale Plattform
1
Einkaufszentrum
1
Explicit measures
1
Handelsmarke
1
Implicit association test (IAT)
1
Internet marketing
1
Kundenbindungsprogramm
1
Kundenintegration
1
Kundenwert
1
Loyalty program
1
Loyalty programs
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
11
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
research-article
1
more ...
less ...
Language
All
English
11
Author
All
Fudurić, Morana
6
Fuduric, Morana
5
Malthouse, Edward C.
4
Mandelli, Andreina
3
Vakeel, Khadija Ali
3
Horvat, Sandra
2
Viswanathan, Vijay
2
Burke, Robin
1
Hessary, Yasaman Kamyab
1
Jurietti, Emanuela
1
Lee, Mi Hyun
1
Ozretić Došen, Đurđana
1
Sakashita, Mototaka
1
Varga, Akos
1
Warlop, Luk
1
Škare, Vatroslav
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Business horizons
1
Corporate social responsibility and environmental management
1
European journal of marketing
1
Journal of advertising
1
Journal of communication management : an international journal
1
Journal of media business studies
1
Journal of retailing
1
Journal of retailing and consumer services
1
Market : review for marketing theory and practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guest editorial: the dark side of social media : editorial to the EMAC-EJM special issue
Warlop, Luk
;
Fuduric, Morana
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 369-372
Persistent link: https://www.econbiz.de/10014482673
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
4
Challenging the status quo in marketing research
Ozretić Došen, Đurđana
;
Fuduric, Morana
;
Horvat, Sandra
- In:
Journal of business research : JBR
143
(
2022
),
pp. 294-297
Persistent link: https://www.econbiz.de/10013194537
Saved in:
5
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
6
Understanding the drivers of cable TV cord shaving with big data
Fudurić, Morana
;
Malthouse, Edward C.
;
Lee, Mi Hyun
- In:
Journal of media business studies
17
(
2020
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10012256257
Saved in:
7
An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Malthouse, Edward C.
;
Hessary, Yasaman Kamyab
;
Vakeel, …
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10012201462
Saved in:
8
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
Saved in:
9
Corporate and non-profit social media policies : a content analysis
Fudurić, Morana
;
Mandelli, Andreina
- In:
Market : review for marketing theory and practice
29
(
2017
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011724302
Saved in:
10
How do virtual corporate social responsibility dialogs generate value? : a case study of The Unilever Sustainable Living Lab
Jurietti, Emanuela
;
Mandelli, Andreina
;
Fuduric, Morana
- In:
Corporate social responsibility and environmental management
24
(
2017
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011825213
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->