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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Grayson, Kent
7
Isaac, Mathew S.
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Brough, Aaron R.
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Chen, Der-Fa Robert
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Galoni, Chelsea
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Et Tu, Brute? : unraveling the puzzle of deception and broken trust in close relations
Shulman, David
;
Grayson, Kent
- In:
Socio-economic review
21
(
2023
)
4
,
pp. 1967-1986
Persistent link: https://www.econbiz.de/10014427475
Saved in:
2
The role of original process in creating product essence and authenticity
Galoni, Chelsea
;
Strejcek, Brendan
;
Grayson, Kent
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 680-686
Persistent link: https://www.econbiz.de/10013426640
Saved in:
3
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
4
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
5
Subproblem decomposition : an exploratory research method for effective incremental new product development
Ruiz, Dirk
;
Jain, Dipak
;
Grayson, Kent
- In:
The journal of product innovation management : an …
29
(
2012
)
3
,
pp. 385-404
Persistent link: https://www.econbiz.de/10009559969
Saved in:
6
Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent
;
Johnson, Devon
;
Chen, Der-Fa Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 241-256
Persistent link: https://www.econbiz.de/10003713041
Saved in:
7
Friendship versus business in marketing relationships
Grayson, Kent
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 121-139
Persistent link: https://www.econbiz.de/10003565695
Saved in:
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