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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Guo, Xiaoling"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand image
3
Brand management
3
China
3
Cultural identity
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Markenführung
3
Markenimage
3
Advertising effects
2
Emerging economies
2
Knowledge
2
National culture
2
Nationalkultur
2
Schwellenländer
2
Werbewirkung
2
Wissen
2
Advertising
1
Anthropomorphism
1
Arzneimittel
1
Beziehungsmarketing
1
Brand
1
Brand admiration
1
Brand personality
1
Chinese time-honored brands
1
Co-branding
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Competence
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Consumer evaluations
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Coronavirus
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Cultural heritage
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Article
13
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Aufsatz in Zeitschrift
Article in journal
13
research-article
1
review
1
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English
13
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Guo, Xiaoling
11
Zhang, Yicong
2
Brush, Gregory J.
1
Chen, Ke
1
Chen, Xiaoling
1
Du, Jian
1
Fang, Shu-Cherng
1
Frethey-Bentham, Catherine
1
Gao, Zhihong
1
Grant-Hay, Peter
1
Guo, Bin
1
Guo, Jingjing
1
Guo, Xiaoling Martine
1
Guo, Xixuan
1
Hao, Andy Wei
1
Heinberg, Martin
1
Holzmüller, Hartmut H.
1
Hunting, Amabel
1
Jolibert, Alain
1
Klauser, Ferdinand
1
Li, Xingmei
1
Liu, Hao
1
Mogos Descotes, Raluca
1
Shang, Xiaoyan
1
Strebinger, Andreas
1
Tian, Ye
1
Walliser, Björn
1
Xie, Yi
1
Zhang, Mengxia
1
Zou, Shaoming
1
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Journal of business research : JBR
2
Journal of international marketing
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of technology management : IJTM
1
Journal of contemporary marketing science
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of the Operational Research Society : OR
1
The journal of consumer marketing
1
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia
;
Guo, Xixuan
;
Guo, Xiaoling
;
Jolibert, Alain
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014285880
Saved in:
2
Using qualitative comparative analysis to identify complex solutions and optimal combinations of conditions influencing COVID vaccine acceptance : a primer for QCA
Brush, Gregory J.
;
Guo, Xiaoling
;
Hunting, Amabel
; …
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 276-306
Persistent link: https://www.econbiz.de/10014584733
Saved in:
3
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
4
Application of the stereotype content model in marketing : a three-level review and future research
Guo, Xiaoling
;
Liu, Hao
;
Zhang, Yicong
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10013440287
Saved in:
5
Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi
;
Chen, Ke
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
Saved in:
6
Consuming revolution : the politics of red tourism in China
Gao, Zhihong
;
Guo, Xiaoling
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011750540
Saved in:
7
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
8
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
9
Expanded model of the project portfolio selection problem with divisibility, time profile factors and cardinality constraints
Li, Xingmei
;
Fang, Shu-Cherng
;
Tian, Ye
;
Guo, Xiaoling
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
7
,
pp. 1132-1139
Persistent link: https://www.econbiz.de/10011403707
Saved in:
10
The impact of knowledge attributes on technological learning routine within industrial clusters
Guo, Jingjing
;
Guo, Bin
;
Chen, Xiaoling
;
Du, Jian
- In:
International journal of technology management : IJTM
78
(
2018
)
3
,
pp. 234-260
Persistent link: https://www.econbiz.de/10011972641
Saved in:
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