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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Lenk, Peter"
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Bayes-Statistik
6
Bayesian inference
6
Theorie
6
Theory
6
Market research
4
Marktforschung
4
Conjoint analysis
3
Conjoint-Analyse
3
Consumer behaviour
3
Konsumentenverhalten
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Brand management
2
Discrete choice
2
Diskrete Entscheidung
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Führungskräfte
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Hierarchical Bayes
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Managers
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Prognoseverfahren
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Willingness to pay
2
Zahlungsbereitschaftsanalyse
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Anlagenbau
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Behaviour
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Call centers
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Category Management
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Consumer preferences
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Corporate Social Responsibility
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Data Mining
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Article
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Aufsatz in Zeitschrift
Article in journal
17
Aufsatz im Buch
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Graue Literatur
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English
16
German
1
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Lenk, Peter J.
16
Gilbride, Timothy J.
3
Batra, Rajeev
2
Brazell, Jeff D.
2
Wedel, Michel
2
Allenby, Greg M.
1
Andrews, Richard W.
1
Bacon, Lynd
1
Currim, Imran S.
1
Damien, Paul
1
Dotson, Jeffrey P.
1
Howell, John R.
1
Kadam, Ashay
1
Kalyanam, Kirthi
1
Lawrence, Katherine A.
1
Lenk, Peter
1
MacEachern, Steven N.
1
Mintz, Ofer
1
Orme, Bryan
1
Otter, Thomas
1
Quinn, Robert E.
1
Rao, Ambar G.
1
Rhee, Eddie
1
Rosenberg, Marjorie A.
1
Walker, Stephen G.
1
Zeithammer, Robert
1
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Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of banking & finance
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of forecasting
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the American Statistical Association : JASA
1
MSI reports : working paper series
1
Quantitative marketing and economics : QME
1
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
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ECONIS (ZBW)
17
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1
The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
Saved in:
2
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
3
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
4
Augmenting discrete-choice data to identify common preference scales for inter-subject analyses
Bacon, Lynd
;
Lenk, Peter J.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 453-474
Persistent link: https://www.econbiz.de/10009678515
Saved in:
5
Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
Saved in:
6
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
7
Behavioral complexity in leadership : the psychometric properties of a new instrument to measure behavioral repertoire
Lawrence, Katherine A.
;
Lenk, Peter J.
;
Quinn, Robert E.
- In:
The leadership quarterly : LQ ; an international …
20
(
2009
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10003839472
Saved in:
8
Statistical benefits of choices from subsets
Zeithammer, Robert
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 816-831
Persistent link: https://www.econbiz.de/10003927145
Saved in:
9
The value of informative priors in Bayesian inference with sparse data
Lenk, Peter J.
;
Orme, Bryan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 832-845
Persistent link: https://www.econbiz.de/10003927148
Saved in:
10
Strategic planning of brand extentions using fit and atypicality measures
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003950162
Saved in:
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