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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
5
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Corporate Social Responsibility
4
Corporate social responsibility
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CSR communication
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Aufsatz in Zeitschrift
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Lim, Rachel Esther
6
Lee, Wei-Na
3
Hong, Ji Mi
2
Sung, Yoon Hi
2
Park, Hyejune
1
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International journal of advertising : the review of marketing communications
2
Corporate social responsibility and environmental management
1
Journal of business research : JBR
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Journal of current issues and research in advertising
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Journal of retailing and consumer services
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ECONIS (ZBW)
6
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Is unfit CSR novel? : exploring the impact of CSR knowledge, brand-cause fit, and perceived novelty on consumer response
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1060-1090
Persistent link: https://www.econbiz.de/10015050107
Saved in:
2
Communicating corporate social responsibility : how fit, specificity, and cognitive fluency drive consumer skepticism and response
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
Corporate social responsibility and environmental management
30
(
2023
)
2
,
pp. 955-967
Persistent link: https://www.econbiz.de/10014246539
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi
;
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
Saved in:
5
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
Saved in:
6
Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
Saved in:
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