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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Ostberg, Jacob"
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Consumer behaviour
6
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6
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2
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2
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2
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2
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2
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2
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consumer culture theory
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1
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Aufsatz in Zeitschrift
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10
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6
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research-article
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English
10
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Östberg, Jacob
7
Hartmann, Benjamin Julien
3
Ostberg, Jacob
3
Dobscha, Susan
2
Peñaloza, Lisa
2
Bettany, Shona
1
Bode, Matthias
1
Coffin, Jack
1
Eichert, Christian A.
1
Hietanen, Joel
1
Kjeldgaard, Dannie
1
Larsson Mossberg, Lena
1
Lindberg, Frank
1
Lindridge, Andrew
1
Lopes, Maíra Magalhães
1
Molander, Susanna
1
Nøjgaard, Mikkel
1
Oakenfull, Gillian
1
Rinallo, Diego
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Rowe, David
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Santana, Jannsen
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Ulver, Sofia
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Visconti, Luca M.
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Marketing theory
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
10
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1
Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
Saved in:
2
Crossing wires : short-circuiting marketing theory
Coffin, Jack
;
Eichert, Christian A.
;
Bettany, Shona
; …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
Saved in:
3
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
Saved in:
4
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
5
Gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
6
Why do crowds cause trouble? : exploring affective instability in collectivity
Lopes, Maíra Magalhães
;
Hietanen, Joel
;
Östberg, Jacob
- In:
Marketing theory
21
(
2021
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10012660672
Saved in:
7
Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie
;
Nøjgaard, Mikkel
;
Hartmann, …
- In:
Marketing theory
21
(
2021
)
2
,
pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
Saved in:
8
Moving up, down or sideways? : exploring consumer experience of identity and status incongruence
Ulver, Sofia
;
Ostberg, Jacob
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 833-853
Persistent link: https://www.econbiz.de/10010388107
Saved in:
9
Authenticating by re-enchantment : the discursive making of craft production
Hartmann, Benjamin Julien
;
Ostberg, Jacob
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 882-911
Persistent link: https://www.econbiz.de/10009790968
Saved in:
10
Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob
- In:
Marketing theory
10
(
2010
)
1
,
pp. 45-73
Persistent link: https://www.econbiz.de/10003964099
Saved in:
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