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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Ping, Zhao"
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China
6
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
3
Social web
3
Advertising effects
2
Beziehungsmarketing
2
Customer satisfaction
2
Internet marketing
2
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2
Relationship marketing
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Aufsatz in Zeitschrift
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18
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3
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research-article
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English
18
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Zhao, Ping
15
Chen, Xi
2
Dong, Songting
2
Qiu, Chun
2
Tong, Luqiong
2
Zheng, Yuhuang
2
Chan, Alan H. S.
1
Diao, Kefeng
1
Ding, Min
1
Gao, Yang
1
Gill, Tripat
1
Gong, Shiyang
1
Grewal, Rajdeep
1
Hu, Rong-Song
1
Hu, Xiang-Ping
1
Hu, Zuohao
1
Huang, Jianping
1
Jiang, Xuping
1
Liu, Jia
1
Liu, Li-Lan
1
Lou, Runping
1
Miao, Xiao-Hong
1
Ping, Zhao
1
Ranaweera, Chatura
1
Rong, Chen
1
Song, Xiao-Yu
1
Sun, Xuanzhong
1
Tan, Ying-Ran
1
Wan, Xiaoang
1
Wang, Gao
1
Wang, Haizhong
1
Wang, Kaishun
1
Wang, Sen
1
Wang, Xia
1
Wei, Haiying
1
Yang, Defeng
1
Yao, Qing
1
Yu, Chunling
1
Yu, Ruifeng
1
Zhang, Juanjuan
1
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Marketing letters : a journal of research in marketing
3
Frontiers of business research in China : selected publications from Chinese universities
2
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Chinese management studies : CMS
1
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of combinatorial optimization
1
Journal of marketing research : JMR
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
18
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1
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
2
Measuring repurchase decisions by accelerating repurchase behavior
Dong, Songting
;
Zhao, Ping
;
Zou, Deqiang
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10013384441
Saved in:
3
From brain variations to individual differences in the color-flavor incongruency effect : a combined virtual reality and resting-state fMRI study
Huang, Jianping
;
Zhao, Ping
;
Wan, Xiaoang
- In:
Journal of business research : JBR
123
(
2021
),
pp. 604-612
Persistent link: https://www.econbiz.de/10012435367
Saved in:
4
Never forget where you started : to prevent pre-retirement corruption at China's state-owned enterprises
Zhao, Yu-Ping
;
Chen, Xi
;
Miao, Xiao-Hong
;
Tan, Ying-Ran
; …
- In:
Emerging markets, finance & trade : a journal of the …
57
(
2021
)
5
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10012514880
Saved in:
5
Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun
;
Zhao, Ping
- In:
Journal of business research : JBR
103
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012104136
Saved in:
6
Warmer or cooler : the influence of ambient temperature on complex choices
Tong, Luqiong
;
Zhu, Rui Juliet
;
Zheng, Yuhuang
;
Zhao, Ping
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011930032
Saved in:
7
Social tie strength and virtual goods purchase decisions of online game players
Zhao, Ping
;
Qiu, Chun
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 283-300
Persistent link: https://www.econbiz.de/10011858760
Saved in:
8
Tweeting as a marketing tool : a field experiment in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
9
Environmental marketing strategy effects on market-based assets
Yang, Defeng
;
Zhao, Ping
;
Lou, Runping
;
Wei, Haiying
- In:
Total quality management & business excellence : an …
24
(
2013
)
6
,
pp. 707-718
Persistent link: https://www.econbiz.de/10009763347
Saved in:
10
Is money really the root of all evil? : the impact of priming money on consumer choice
Tong, Luqiong
;
Zheng, Yuhuang
;
Zhao, Ping
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10009742810
Saved in:
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