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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Tsiros, Michael"
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Tsiros, Michael
13
Chen, Haipeng
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2
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ECONIS (ZBW)
13
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1
Unlimited testing : let's test your emails with AI
Nguyen Nguyen
;
Johnson, Joseph
;
Tsiros, Michael
- In:
Marketing science
43
(
2024
)
2
,
pp. 419-439
Persistent link: https://www.econbiz.de/10014529230
Saved in:
2
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
Saved in:
4
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
5
How commitment influences the termination of B2B exchange relationships
Tsiros, Michael
;
Ross, William T.
;
Mittal, Vikas
- In:
Journal of service research : JSR
11
(
2008/09
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10003804811
Saved in:
6
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano
;
Tsiros, Michael
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
Saved in:
7
When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng
;
Marmorstein, Howard
;
Tsiros, Michael
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009782929
Saved in:
8
Understanding the co-creation effect : when does collaborating with customers provide a lift to service recovery?
Roggeveen, Anne L.
;
Tsiros, Michael
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 771-790
Persistent link: https://www.econbiz.de/10009679038
Saved in:
9
Effects of expiration date-based pricing on brand image perceptions
Theotokis, Aristeidis
;
Pramatari, Katerina
;
Tsiros, Michael
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 72-87
Persistent link: https://www.econbiz.de/10009513162
Saved in:
10
How buyers forecast : buyers-seller relationship as a boundary condition of the impact bias
Monga, Ashwani
;
Chen, Haipeng
;
Tsiros, Michael
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009517727
Saved in:
1
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