//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wieser, Verena E."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
2
Markenimage
2
Brand
1
Brand management
1
Charisma
1
Consumer behaviour
1
Konsumentenverhalten
1
Management
1
Markenartikel
1
Markenführung
1
Organisation
1
Organization
1
Professional sports
1
Profisport
1
Social Web
1
Social web
1
Sport
1
Sport event
1
Sport policy
1
Sportpolitik
1
Sports
1
Sportveranstaltung
1
Value cocreation
1
Viral marketing
1
Virales Marketing
1
Web analytics
1
Webanalyse
1
brand leadership
1
charismatic authority
1
human brands
1
iconic branding
1
market moralism
1
market-level analysis
1
risk consumption
1
sport events
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Wieser, Verena E.
3
Hemetsberger, Andrea
2
Gabl, Sabrina
1
Grohs, Reinhard
1
Luedicke, Marius K.
1
Pristach, Matthias
1
Published in...
All
European Sport management quarterly : ESMQ
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Research in consumer behavior
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Charismatic entrainment : how brand leaders and consumers co-create charismatic authority in the marketplace
Wieser, Verena E.
;
Luedicke, Marius K.
;
Hemetsberger, Andrea
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 731-751
Persistent link: https://www.econbiz.de/10012799041
Saved in:
2
Value cocreation at sport events
Grohs, Reinhard
;
Wieser, Verena E.
;
Pristach, Matthias
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012256470
Saved in:
3
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->