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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Aufsatz in Zeitschrift
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Zmich, Louis J.
5
Anderson, Kelley Cours
2
Groza, Mark D.
2
Hass, Ashley
2
Mertz, Breanne A.
2
Babin, Barry J.
1
Darrat, Aadel A.
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Kaskela, Timothy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of consumer behaviour
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Journal of macromarketing
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Journal of marketing education : JME
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ECONIS (ZBW)
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1
Social Media Wellness : exploring a research agenda and conceptualization for healthy social media consumption
Mertz, Breanne A.
;
Hass, Ashley
;
Anderson, Kelley Cours
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014507234
Saved in:
2
Are your students aware of social media wellness? : a necessary macromarketing curriculum extension
Anderson, Kelley Cours
;
Zmich, Louis J.
;
Mertz, Breanne A.
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10014584726
Saved in:
3
Customer responses to service providers' touch : a meta-analysis
Saleh, Amin
;
Zmich, Louis J.
;
Babin, Barry J.
;
Darrat, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014380328
Saved in:
4
Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D.
;
Zmich, Louis J.
;
Pronschinske Groza, Mya
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013268043
Saved in:
5
Organizational innovativeness and firm performance : does sales management matter?
Groza, Mark D.
;
Zmich, Louis J.
;
Rajabi, Reza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 10-20
Persistent link: https://www.econbiz.de/10013206304
Saved in:
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