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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Ab-Hof-Verkauf"
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Direct marketing
540
Direktmarketing
540
Consumer behaviour
136
Konsumentenverhalten
136
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
107
Werbewirkung
107
Advertising
97
Werbung
97
USA
79
United States
79
Pharmaceutical industry
56
Pharmaindustrie
56
Beziehungsmarketing
54
Relationship marketing
54
Internet marketing
51
Online-Marketing
51
Marketing management
43
Marketingmanagement
43
Theorie
39
Theory
39
Deutschland
38
Germany
38
Distribution channel
35
Vertriebsweg
35
direct marketing
26
Direct-to-consumer advertising
22
E-commerce
21
Electronic Commerce
21
Online retailing
18
Online-Handel
18
Einzelhandel
17
Retail trade
17
Großbritannien
16
United Kingdom
16
E-Mail
15
E-mail
15
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15
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15
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Undetermined
145
Free
14
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Article
529
Book / Working Paper
11
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Aufsatz in Zeitschrift
Article in journal
540
Aufsatz im Buch
289
Book section
289
Graue Literatur
159
Non-commercial literature
159
Hochschulschrift
145
Thesis
111
Arbeitspapier
87
Working Paper
87
Collection of articles of several authors
83
Sammelwerk
83
Konferenzschrift
42
Aufsatzsammlung
41
Ratgeber
36
Dissertation u.a. Prüfungsschriften
34
Bibliografie enthalten
32
Bibliography included
32
Guidebook
32
Lehrbuch
31
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28
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28
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25
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20
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17
Handbuch
17
Amtsdruckschrift
9
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9
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8
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8
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8
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6
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6
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6
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5
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5
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English
478
German
58
French
2
Czech
1
Croatian
1
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Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Verhoef, Peter C.
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Dahlhoff, Hans-Dieter
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Hruschka, Harald
3
Krafft, Manfred
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Park, Timothy A.
3
Poon, Patrick
3
Rollins, Brent L.
3
Sridhar, Shrihari
3
Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boothby, Kate
2
Boudewyns, Vanessa
2
Bratina, Danijel
2
Brouthers, Lance Eliot
2
Chang, Susan
2
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
Published in...
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Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
540
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1
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10
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540
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date (oldest first)
1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
3
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
4
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
5
Determinants of the development of multi-level marketing in Poland in the context of differences between generations X, Y, Z
Wadlewski, Aron-Axel
- In:
Serbian journal of management : an international …
17
(
2022
)
2
,
pp. 425-438
Persistent link: https://www.econbiz.de/10013490722
Saved in:
6
Locally produced food for restaurants : a theoretical approach for the supply chain network design
Paciarotti, Claudia
;
Mazzuto, Giovanni
;
Torregiani, …
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 164-183
Persistent link: https://www.econbiz.de/10013552652
Saved in:
7
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
8
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.
;
Krafft, Manfred
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10014634755
Saved in:
9
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
10
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
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