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~type_genre:"Aufsatz in Zeitschrift"
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American Marketing Association
4
Marketing theory
4
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4
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2
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1
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Aufsatz in Zeitschrift
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Lazer, William
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Bennett, Peter D.
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Cochoy, Franck
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Journal of historical research in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Reflections on the
American
Marketing
Association
Doctoral Consortium
Lazer, William
;
Bennett, Peter D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Saved in:
2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
3
William Lazer : reflections on my
American
Marketing
Association
presidency
Lazer, William
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
Saved in:
4
The
American
Marketing
Association
: a handrail for marketers and marketing history
Cochoy, Franck
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
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