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~type_genre:"Aufsatz in Zeitschrift"
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Animation
10
animation
10
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
7
Film industry
7
Filmwirtschaft
7
Werbewirkung
7
Animal husbandry
6
Tierhaltung
6
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5
United States
5
Advertising
4
Corporate culture
4
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4
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4
Tourism
4
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4
Unternehmenskultur
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Werbung
4
Brand management
3
Fernsehwerbung
3
Holiday behaviour
3
Markenführung
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Simulation
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Television advertising
3
Tourism industry
3
Tourismuswirtschaft
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Urlaubsverhalten
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2
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2
Brand attitude
2
Brand image
2
Communication
2
Creativity
2
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2
Freizeitwirtschaft
2
Graph theory
2
Graphentheorie
2
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2
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21
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Article
35
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Aufsatz in Zeitschrift
Article in journal
35
Case study
2
Fallstudie
2
Konferenzschrift
2
Universitätsschrift
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Congress Report
1
Dissertation u.a. Prüfungsschriften
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English
32
German
2
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1
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Catmull, Ed
2
O'Donoghue, Amie C.
2
Schwartz, Tony
2
Aikin, Kathryn J.
1
Amodeo, Lionel
1
Asghar, Ikram
1
Aysolmaz, Banu
1
Aziyen, Mohamed Afique Bin Mohamed
1
Balconi, Michela
1
Betts, Kevin R.
1
Bhattacharya, Shantanu
1
Bounnite, Mohamed Yasser
1
Brasel, S. Adam
1
Breuer, Christoph
1
Cassioli, Federico
1
Djajadikerta, Hadrian Geri
1
Duff, Brittany R. L.
1
Egaji, Oche A.
1
Elsadig Musa Ahmed
1
Ficorilli, Michael
1
Florido-Benítez, Lázaro
1
Gogi, Anastasia
1
Grewal, Dhruv
1
Griffiths, Mark G.
1
Hagtvedt, Henrik
1
Hinton, David
1
Hipólito, Brennda Evaristo
1
Hosoda, Takamichi
1
Jakovlev, Zlatko
1
Jeon, Hye-Jin
1
Johnson, Mihaela
1
Kelly, Bridget
1
Kim, Junghan
1
Kohli, Chrianjeev
1
Kong, Anthony
1
Koteski, Cane
1
Lai, Ivan K. W.
1
Lakshmanan, Arun
1
Lin, Zhiwei
1
Lu, Tun-Wei
1
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Arts and the market
1
Asia-Pacific journal of risk and insurance : APJRI
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Consumer behavior review : CBR
1
Economic development : journal of the Institute of Economics, Skopje
1
Entrepreneurship and regional development : an international journal
1
European journal of operational research : EJOR
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of diplomacy and economy
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of knowledge management studies : IJKMS
1
International journal of product development : IJPD
1
Journal of advertising research
1
Journal of business anthropology
1
Journal of education for business
1
Journal of financial services marketing : JFSM
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Oeconomia Copernicana
1
Technology analysis & strategic management
1
The TQM journal : the international review of organizational improvement
1
The journal of product & brand management
1
The marketing review
1
Tourism review
1
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ECONIS (ZBW)
35
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1
An augmented reality-based system for improving quality of services operations : a study of educational institutes
Egaji, Oche A.
;
Asghar, Ikram
;
Griffiths, Mark G.
; …
- In:
The TQM journal : the international review of …
34
(
2022
)
2
,
pp. 330-354
Persistent link: https://www.econbiz.de/10012885382
Saved in:
2
An intermediate interpolation of VR glasses display
animation
based on hierarchical constraints
Zheng, Xu
- In:
International journal of product development : IJPD
26
(
2022
)
1/4
,
pp. 216-229
Persistent link: https://www.econbiz.de/10014230108
Saved in:
3
VR and nostalgia : using
animation
in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
4
Film-induced tourism : the impact the of
animation
, cartoon, superhero and fantasy movies
Florido-Benítez, Lázaro
- In:
Tourism review
78
(
2023
)
5
,
pp. 1298-1314
Persistent link: https://www.econbiz.de/10014381112
Saved in:
5
A coming of age in the anthropological study of anime? : introductory thoughts envisioning the business anthropology of Japanese
animation
Mihara, Ryōtarō
- In:
Journal of business anthropology
9
(
2020
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10012267941
Saved in:
6
Mídia streaming e pirataria : o comportamento do consumidor de anime no Brasil
Hipólito, Brennda Evaristo
;
Mascena, Keysa Manuela Cunha de
- In:
Consumer behavior review : CBR
4
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012285268
Saved in:
7
Advertising in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
8
Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
Jeon, Hye-Jin
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1180-1195
Persistent link: https://www.econbiz.de/10013429166
Saved in:
9
Effects of
animation
and rotoscoping in direct-to-consumer Rx TV advertising : how
animation
vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
10
Do animated line graphs increase risk inferences?
Kim, Junghan
;
Lakshmanan, Arun
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012521458
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