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Search: subject:"Conditional Promotion"
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Consumer behaviour
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Conditional Promotion
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conditional promotion
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Dewani, Prem Prakash
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Nigam, Achint
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Behl, Abhishek
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ECONIS (ZBW)
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Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
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2
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
3
Hiding gifts behind the veil of vouchers : on the effect of gift vouchers versus direct gifts in conditional promotions
Ding, Yu
;
Zhang, Yan
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 739-754
Persistent link: https://www.econbiz.de/10012271805
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