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~type_genre:"Aufsatz in Zeitschrift"
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Advertising
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Advertising effects
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Appetitive motivational drive states
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Consumer behaviour
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Expected pleasure
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Theory of visceral influences
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Cowan, Kirsten
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Moore, David J.
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Journal of business research : JBR
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ECONIS (ZBW)
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Anything you can imagine is possible : how imagining can overcome visceral
drive
states
elicited in promotional advertising
Cowan, Kirsten
- In:
Journal of business research : JBR
120
(
2020
),
pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
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Is anticipation delicious? : visceral factors as mediators of the effect of olfactory cues on purchase intentions
Moore, David J.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2045-2061
Persistent link: https://www.econbiz.de/10010380074
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