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~type_genre:"Aufsatz in Zeitschrift"
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Gesundheit
2
Health
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1
Advertising effects
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South Korea
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Südkorea
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argument quality
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food advertising
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health message
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message vividness
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preventive health message
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regulation
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regulatory goals
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Aufsatz in Zeitschrift
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Borges, Adilson
1
Gomez, Pierrick
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Moon, Young Sook
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Myers, Jun
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Journal of food products marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
How products induce regulatory fit : evidence from the health domain
Borges, Adilson
;
Gomez, Pierrick
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 441-449
Persistent link: https://www.econbiz.de/10011485822
Saved in:
2
Stalking the "vividness effect" in the preventive
health
message
: the moderating role of argument quality on the effectiveness of message vividness
Myers, Jun
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 628-646
Persistent link: https://www.econbiz.de/10010467259
Saved in:
3
Examination of health messages in food advertising : a case of South Korea
Moon, Young Sook
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 387-405
Persistent link: https://www.econbiz.de/10010226827
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