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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Trade dress"
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Aufsatz in Zeitschrift
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Aribarg, Anocha
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Arora, Neeraj
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Journal of business research : JBR
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Trade
dress
: the increasing importance of an ancient yet new form of intellectual property protection
O'Connor, Thomas S.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 303-306
Persistent link: https://www.econbiz.de/10010245264
Saved in:
2
Protecting appearance and atmospherics :
trade
dress
as a component of retail strategy
Kopp, Steven W.
;
Langenderfer, Jeff
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010373766
Saved in:
3
Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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