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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"event loyalty"
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Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Event loyalty
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Event marketing
2
Event-Marketing
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Konsumentenverhalten
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Sport event
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Sportveranstaltung
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Big event
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Customer satisfaction
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Customer value
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Dienstleistungsqualität
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Event involvement
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Event quality
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Großveranstaltung
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Kundenwert
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Kundenzufriedenheit
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Mountain running races
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Netherlands
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Niederlande
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Running involvement
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Service quality
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Sport
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Sport event personality
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Sports
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consumer behavior
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customer lifetime value
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event loyalty
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repeat purchases
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Aufsatz in Zeitschrift
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Aicher, Thomas J.
1
Alexandris, Kostantinos
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Alexandris, Kostas
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Block, Robert A.
1
Finnegan, Carol A.
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Kaplanidou, Kiki
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Papadimitriou, Dimitra
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Theodarakis, Nicholas
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International journal of event and festival management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Repeat registrations of a running event : applying customer base analysis
Finnegan, Carol A.
;
Aicher, Thomas J.
;
Block, Robert A.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 94-108
Persistent link: https://www.econbiz.de/10012815490
Saved in:
2
Event quality and loyalty among runners with different running involvement levels : the case of "The Alexander the Great" International Marathon
Alexandris, Kostantinos
;
Theodarakis, Nicholas
; …
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 292-307
Persistent link: https://www.econbiz.de/10011804346
Saved in:
3
Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
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