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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Magazine industry"
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Magazine publishing
42
Zeitschriftenverlag
42
Print advertising
9
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9
Deutschland
8
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8
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8
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8
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Aufsatz in Zeitschrift
Article in journal
42
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32
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Ellonen, Hanna-Kaisa
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Journal of media business studies
4
JMM : the international journal on media management
3
Organization : the critical journal of organization, theory and society
2
The journal of media economics
2
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Applied economics letters
1
Business history
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Die Betriebswirtschaft : DBW
1
Enterprise & society : the international journal of business history
1
European management journal
1
Global business & economics review
1
HMD : Praxis der Wirtschaftsinformatik
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of business venturing
1
Journal of health economics
1
Journal of internet commerce
1
Journal of research in marketing and entrepreneurship : JRME
1
Management international review : mir ; journal of international business
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organization : the interdisciplinary journal of organization, theory and society
1
Osteuropa <Berlin> / Osteuropa-Wirtschaft
1
Review of economic research on copyright issues : RERCI
1
Review of economics
1
Strategic organization
1
Technology analysis & strategic management
1
The quarterly journal of economics
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Zeitschrift Führung + Organisation : ZfO
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ECONIS (ZBW)
42
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1
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
2
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
3
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
4
Agora Magazine speaks Spanish
Auletta, Nunzia
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2527-2539
Persistent link: https://www.econbiz.de/10011399571
Saved in:
5
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
Saved in:
6
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
7
Practicing what we preach : the geographic diversity of editorial boards
Harzing, Anne-Wil
;
Metz, Isabel
- In:
Management international review : mir ; journal of …
53
(
2013
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10009730852
Saved in:
8
Magazine publishers embracing new media : exploring their capabilities and decision making logic
Johansson, Anette
;
Ellonen, Hanna-Kaisa
;
Jantunen, Ari
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10009579441
Saved in:
9
Mergers & competition, magazine research, and old media meeting new
Gustafsson, Karl Erik
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009579453
Saved in:
10
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
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