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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"SME marketing"
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SME marketing
34
KMU-Marketing
24
KMU
15
SME
15
Entrepreneurship
9
Entrepreneurship approach
8
Marketing management
8
Marketingmanagement
8
Brand management
6
Markenführung
6
B-to-B-Marketing
5
Business-to-business marketing
5
Internet marketing
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Marketing
5
Online-Marketing
5
Großbritannien
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International marketing
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Internationales Marketing
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Digital marketing
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Article
35
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Aufsatz in Zeitschrift
Article in journal
35
Aufsatz im Buch
14
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Case study
10
Fallstudie
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32
Italian
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Jones, Rosalind
3
Rowley, Jennifer
3
Cheng, Ranis
2
Dean, David L.
2
Fearne, Andrew P.
2
Guercini, Simone
2
Kahiya, Eldrede Tinashe
2
Resnick, Sheilagh
2
Simmons, Geoffrey
2
Abrahams, Alan S.
1
Alexander, Andrew
1
Antonelli, Gervasio
1
Atanassova, Iva
1
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1
Barton, Harry
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Bhatli, Dhruv
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Blesa, Andreu
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Bögenhold, Dieter
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Centeno, Edgar
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Christmann, Helen
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Christodoulides, George
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Clark, Lilian
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Coupey, Eloise
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Crum, Michael D.
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Dibb, Sally
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Didonet, Simone
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Dinnie, Keith
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Ferrero, Giancarlo
1
Foster, Carley
1
Gilmore, Audrey
1
Granot, Elad
1
Gundolf, Katherine
1
Hammervoll, Trond
1
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Journal of research in marketing and entrepreneurship : JRME
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of small business and enterprise development
3
Asia Pacific journal of marketing and logistics
2
International journal of entrepreneurship and small business
2
Marketing intelligence & planning
2
Piccola impresa
2
International journal of entrepreneurial behaviour & research
1
International journal of internet marketing and advertising : IJIMA
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic management education : JSME
1
Journal of world business : JWB
1
Piccola impresa : rivista internazionale di studi e ricerche
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
35
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1
Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
The role of political intelligence in firms' export decisions durin the Euro crisis
Barron, Andrew
;
Hultén, Peter
;
Vanyushyn, Vladimir
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1126-1146
Persistent link: https://www.econbiz.de/10011602818
Saved in:
5
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
6
Caratteristiche distintive e performance delle piccole imprese italiane orientate all'entrepreneurial marketing
Ferrero, Giancarlo
;
Buratti, Andrea
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2016
)
3
,
pp. 108-135
Persistent link: https://www.econbiz.de/10012219803
Saved in:
7
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
8
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
9
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
10
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
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