Caratteristiche distintive e performance delle piccole imprese italiane orientate all'entrepreneurial marketing
Year of publication: |
2016
|
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Authors: | Ferrero, Giancarlo ; Buratti, Andrea |
Published in: |
Piccola impresa : rivista internazionale di studi e ricerche. - Urbino : [Associazione per lo studio della Piccola e Media Impresa], ISSN 2421-5724, ZDB-ID 2864669-1. - 2016, 3, p. 108-135
|
Subject: | entrepreneurial marketing | sme marketing | strategic orientation | market orientation | entrepreneurial orientation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Italian |
Notes: | Zusammenfassung in englischer und italienischer Sprache |
Other identifiers: | 10.14596/pisb.249 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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