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~type_genre:"Bibliografie"
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The business of brands
Miller, Jon
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Muir, David
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2004
Persistent link: https://www.econbiz.de/10002100237
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
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2003
Persistent link: https://www.econbiz.de/10001713028
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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H.
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2003
Persistent link: https://www.econbiz.de/10001787882
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