The business of brands
by Jon Miller & David Muir
| Year of publication: |
2004
|
|---|---|
| Authors: | Miller, Jon ; Muir, David |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Management | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 270 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index 0409 |
| ISBN: | 0-470-86259-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002100237