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Social marketing
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The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Europäische Hochschulschriften / 5
3
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
The SAGE handbook of social media marketing
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Cutting edge international research
2
Major theoretical debates and contemporary issues in marketing theory
2
Making a difference through marketing : a quest for diverse perspectives
2
Nudging health : health law and behavioral economics
2
Public Marketing und Social Marketing
2
Public and nonprofit marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social responsibility of business enterprises
2
Sustainable luxury : managing social and environmental performance in iconic brands
2
The Routledge companion to nonprofit marketing
2
Transformative consumer research for personal and collective well-being
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
A research agenda for economic psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bridging the gap between advertising academia and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and sustainability : concepts, strategies and changes
1
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ECONIS (ZBW)
258
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1
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
2
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
Saved in:
3
Search engine optimisation for
social
marketing
Diaz-Meneses, Gonzalo
;
Pérez-Lasala, Sol Castellanos
; …
- In:
Effective digital marketing for improving society …
,
(pp. 76-103)
.
2024
Persistent link: https://www.econbiz.de/10014463405
Saved in:
4
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local
social
marketing
campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
5
Theoretical background : responsible consumption and sustainability : corporate social responsibility,
social
marketing
, and behavioral economic approaches
Bianchi, Enrique
;
Vazquez Burguete, Jose Luis
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10014320584
Saved in:
6
Nudging customers to reduce packaging waste and recycle in the foodservice industry
Starke, Eliza
;
Rütgers, Lisa
;
Winkelmann, Chiara
; …
- In:
Sustainability innovations in times of crisis : 2nd …
,
(pp. 42-57)
.
2023
Persistent link: https://www.econbiz.de/10014432038
Saved in:
7
Social
marketing
and physical activity of student population for increasing quality of life
Grubor, Aleksandar
;
Milićević, Nikola
;
Djokic, Nenad
-
2021
Persistent link: https://www.econbiz.de/10013254640
Saved in:
8
Finding the sweet spot : can
social
marketing
encourage cane farmers to change practices for water quality outcomes in the Great Barrier Reef catchment?
Dunstan, Laura
;
Pulman, Lisa
;
Waltham, Nathan
;
Sargent, Sue
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 29-46)
.
2021
Persistent link: https://www.econbiz.de/10012317669
Saved in:
9
Introduction to social media marketing
Tuten, Tracy L.
;
Hanlon, Annmarie
- In:
The SAGE handbook of social media marketing
,
(pp. 5-13)
.
2022
Persistent link: https://www.econbiz.de/10013368500
Saved in:
10
Strategic directions in B2C social media marketing
Mishra, Karen E.
;
Baldus, Brian J.
- In:
The SAGE handbook of social media marketing
,
(pp. 14-29)
.
2022
Persistent link: https://www.econbiz.de/10013368510
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