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Marketingmanagement
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Marketing management
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57
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Bruhn, Manfred
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8
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7
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7
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6
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6
Cova, Bernard
6
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6
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6
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6
Shankar, Venkatesh
6
Zanger, Cornelia
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5
Belz, Christian
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Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
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Vaih-Baur, Christina
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
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Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
2,231
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
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2
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
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3
Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
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4
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
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5
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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6
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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7
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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8
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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9
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
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10
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
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