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Fundamentals of marketing research ; Vol. 4
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The handbook of marketing research : uses, misuses, and future advances
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A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
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2007
Persistent link: https://www.econbiz.de/10003540639
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Basic data analysis
Smith, Scott M.
;
Albaum, Gerald S.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 195-229)
.
2006
Persistent link: https://www.econbiz.de/10003420118
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