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Critical marketing : defining the field
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
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Critical issues in social marketing : a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
3
The critical role of social marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
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